Known for his passion to save the earth by any means necessary, Jaden Smith is continuing his crusade through fashion. Recently, the multi-talented young star spoke exclusively to TeenVogue about his new collaboration with the brand G-Star as they plan to create a denim capsule collection, that will be released this fall, and the entire line will be completely sustainable.
“After talking to Pharrell and G-Star, I realized we all feel the same urgency and a great opportunity at the same time to delve deeper into what a sustainable garment, denim or otherwise, should accomplish,” Smith told TeenVogue. “I believe this collab is a great step that brings us closer to where we want to be. What [G-Star has] been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game. It’s the same thing I’ve been trying to do with my Just Water initiative, to innovate in an industry where there is so much room for improvement.”
If you remember, Happy singer Pharrell started the sustainability quest in fashion with “Raw for the Planet” and continued through his most recent launch, “Most Sustainable Jeans”.
Sustainable fashion is picking up steam to lead the future of the fashion industry and it looks like Smith, by teaming up with G-Star, is helping to expand the cause and then some.