"I Want To Be Known As The Person Who Is Reducing Plastic And CO2 Emissions, Globally"

Will Smith is an all-star celebrity but that doesn’t mean that he can’t use the help of his son. Jaden Smith tells TODAY: Parenting how he’s helping his father break into social media marketing.

“I give him advice every day,” Jaden says. “He takes it in his own hands,” the young entrepreneur adds. Will Smith took the bull by the horns in December when he made his Instagram debut with a picture of a green pea pancake and footage of himself singing the lyrics to “La Bamba.” The posts led to upwards of 10 million new followers within a matter of days.


“He’s destroying it,” Jaden compliments. “But I’m like, ‘Hey dad, there’s this thing you may not know about, it’s Instagram Stories, and it’s really effective at getting things out there.’ And he’s like, ‘What? But it deletes after 24 hours.’ I tell him that that’s kind of the point of it.”

Many fans were impressed with Will Smith’s creativity when the celebrity father did a parody of his son’s song, “ICON,” which garnered 100 million streams on Spotify. “I’m proud of you, baby; one hundred million streams,” Will told his son. The celebrity father was sure to share his parody with Instagram fans who loved the footage more than six million times over.

Much of Will Smith’s activity online goes unnoticed by his son. “I try to help out with that kind of stuff but he doesn’t tell me half the stuff he does on Instagram,” Jaden tells TODAY. Everything that the young entrepreneur does, however, is based on how Will and his wife, Jada Pinkett Smith, have reared their kids.

“[They taught me the importance of manners] and I’m glad that they did,” Jaden reveals. “It’s really important,” he adds. “There’s nothing more important than how you make people feel. People have opinions of things. But at the end of the day, the only thing that matters is how people feel.”

Jaden Smith is doing big things in this world, including giving the world a better way to drink water through his JUST brand. “[I’m just] the water boy who is delivering water to people,” he says. “I want to be known as the person who is reducing plastic and CO2 emissions globally.”

Stay tuned to see what else this big kid has up his sleeve!



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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