Combining her love for shoes and the desire to join in the fight against cancer, Zendaya is joining forces with QVC Presents “FFANY Shoes on Sale”, appearing in both print and television public service announcements, encouraging women to shop for a cause.
“Like most women, I love a great pair of shoes, and I especially love scoring a great deal,” said Zendaya in a recent QVC press release. “Being a part of QVC Presents “FFANY Shoes on Sale” allows me to share my passion for shoes with my fans while also demonstrating how fun it can be to contribute to such a worthwhile cause.”
Giving back is a big part of the Fashion Footwear Association of New York, (FFANY). Each year, they rally footwear designers and industry leaders around important causes in order to give back and help move towards finding cures. Since 1993, FFANY has raised and donated more than $50 million towards breast cancer research and education.
“Each year, we look forward to collaborating with the Fashion Footwear Association of New York and providing our customers with a unique shopping experience that not only celebrates the joy of discovery but also the joy of giving back by standing as one against a disease that affects many,” said Mike George, President and CEO, QVC. “It is an honor to have Zendaya’s support this year and we have no doubt that her captivating spirit will endear her to viewers across the country.”