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Model Jourdan Dunn has teamed up with her son to design and model a new line of childrenswear for clothing company Marks and Spencer( M&S):


Aptly named Lil’ LonDunn by Jourdan Dunn, the collection celebrates Jourdan’s love of her hometown, London, and has been designed by the model with her six-year-old son, Riley, as the inspiration. The range is aimed at both boys and girls from age five up until 16, and is an urban, upbeat collection made up of 22 pieces, say the brand. Jourdan says she has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style.

Her six-year-old son Riley features amongst the children in the first campaign shoot, which will launch in April. Speaking about her latest gig, the 25-year-old said: ‘I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid. My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley(Source).

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Photos: @JourdanDunn



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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