Willow Smith can add another job to her long list of gigs. The teen recently partnered with Stance to become the face of the brand’s ‘Miss Dazey’ campaign.


Willow was adorned with flowers while showing off the latest styles the company has to offer. The young star let her creativity flow as she struck poses and interacted with photographers during the shoot. Executives took full advantage of Miss Smith’s abilities by letting one of her songs play in the background of the promo video.


Fashion designers are always excited to work with Willow because of her open mindedness. “She has such a strong creative point of view and her unique take on the world illuminates everything around her,” says Candy Harris, senior vice president of the Stance women’s division. “She epitomizes our Uncommon Thread mantra and will undoubtedly play a role in inspiring the next generation of creative visionaries.”

The “Miss Dazey” collection gets its inspiration from floral prints and patterns. Vibrant socks coupled with uniquely designed outerwear are what make the new line perfect for teens such as Willow who think outside of the box when it comes to fashion.

“Designing socks is very interesting because they are items of clothing that aren’t seen a lot,” Willow Smith says in an interview with Vogue. “For me, socks can emit energy through you—even if nobody sees them. They have a message on them that radiates through your entire being . . . at least for me they do.”


Photos: Stance



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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