Sean John clothing line will introduce the brand’s first ever girls collection to the market in Spring 2016. Through a licensing agreement with company Evy of California, Sean John will offer sportswear and outerwear for boys and girls, mainly tweens and their younger sisters.
Sean “Diddy” Combs, founder, recently said in a press release: “I am very excited to announce our new partnership with Evy for our childrenswear category. They are truly experts in the arena and this deal will allow the Sean John brand to continue its successful growth strategy.” He adds, “As the conception of this collection stems from the inspiration of Jessie, D’Lila, and Chance, I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project.”
Sean John girls apparel will be available online at macys.com and in over 400 Macy’s stores across the country.