COCO JONES GOES ON DIGITOUR

Coco Jones with fellow Invisalign Teen Zendaya

Fifteen-year-old singer/actress Coco Jones is set to perform at The DigiTour in San Francisco on Sunday, June 22nd.

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She has one piece of advice for fans on keeping herself performance ready with her Invisalign smile. “Always remember that you have Invisalign in your mouth and don’t eat with them in. They’re so barely there that I forget I’m wearing them and have to remember to take them out when I eat. I wake up and see all these changes in my teeth and my smile. I feel more confident and I smile more which is great.”

The Invisalign® brand has partnered with DigiTour Media, creators of the largest live social events in the world including DigiTours and DigiFests featuring popular YouTube stars, as an official sponsor at four sold out events this month: DigiFest NYC June 7 and DigiTour concerts in Denver on June 17, Seattle June 20 and San Francisco June 22.

“We’re always looking for new ways to engage effectively with teen consumers, and DigiTour emerged with a unique and exciting opportunity for the Invisalign brand,” said John Graham, Align Technology Chief Marketing Officer. “DigiTour delivers a platform where social media, teen influencers and live events converge allowing the Invisalign brand to become a bigger part of the conversation in an authentic and meaningful way with today’s teens.”

“We are excited to have Invisalign Teen as a new sponsor for these four sold out DigiTour dates,” said DigiTour Co-Founder Meridith Valiando Rojas. “It’s a great example of a brand synergizing existing talent relationships and partnering with us on content creation that will reach millions of teens in their target audience.” For more information about DigiTour Media, visit www.thedigitour.com.

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