Model and fashion mogul mom, Heidi Klum, announced a partnership made in fashion heaven with Babies’R’Us®. The two powerhouses will collaborate on an exclusive children’s fashion line, Truly Scrumptious by Heidi Klum, set to hit North American stores and online this fall.
Klum is personally designing the line which is set to encompass children apparel, accessories, furniture, bedding, room decor and gear. Sizes will include infants to kids up to age 5. With all this mom’s fashion know how, this line is sure to be a hit.
“Over the years, I’ve made countless shopping trips to Babies”R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies”R”Us is the ultimate authority in baby products,” said Klum.
“I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable. I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children. My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!”
Are you excited about Heidi Klum’s new venture? What are you expecting from Babies’R’Us and the fashion icon’s union?