North West is stepping into the fashion world with a brand of her own.
The 12-year-old daughter of Kim Kardashian and Kanye West is preparing to launch a clothing and jewelry line called “NOR11,” according to trademark filings obtained by The U.S. Sun.
Fans may have already seen the name circulating online. In December, North posted photos on Instagram wearing black fur hats stamped with the “NOR11” logo, alongside a group of friends.
The name combines the first three letters of her name with the number 11, referencing her age when the idea was first developed.
Kim Kardashian has since submitted three separate trademark applications tied to the name, covering everything from dresses, hats and loungewear to jewelry, watches, handbags and cosmetic cases.
The applications were filed through KimYe’s Kid Inc., a California company incorporated in August 2023. Although the company name references both Kim and Kanye, state records reportedly list Kim as the sole officer. The registered office is associated with her longtime business manager, Lou Taylor.
North has recently been experimenting with bold looks, including blue hair and dermal piercings.
Earlier this year, she previewed a collaboration with her father titled “Piercing on My Hand (Ye Version)” in which she referenced public reaction to her piercings.
“Piercing on my hand, the other holding bands,” she rapped. “No friends, just filter, you wouldn’t understand.”
She later added, “Went to school for two days, then I got banned/Skipping school, yeah, I do it on the daily,” before rapping, “Got some new rings, yeah, they’re so crazy.”
In the track, she also rapped about wanting “more piercings and tats” and loving her blue hair.
During a joint Interview Magazine conversation with her mother published in October, North spoke about her fashion influences. When Kim asked about her favorite style, she replied, “I like streetwear and ’90s. Tyler, the Creator; my dad; me!”
