A$AP Rocky is the newest ambassador for the luxury brand, Bottega Veneta. To kick-off his latest venture and celebrate Father’s Day, the rapper stars alongside his two sons, RZA and Riot, in a touching new campaign titled “Portraits of Fatherhood.”
The father-of-two shared a carousel of campaign images by renowned photographer, Carrie Mae Weems on Instagram.
“It was a pleasure to work alongside my children & family x Matthieu Blazy x Bottega Veneta x Carrie Mae Weems to bring you this heartfelt Father’s Day piece,” the 35-year-old rapper wrote. “This special moment captures the vulnerability, love, and interaction between my sons and I. I’m proud 2 be the man they call Dadda. Happy Father’s Day to all proud dads out there. A$AP.”
Rocky, whose real name is Rakim Mayers, opened up to Dazed magazine about the significance of this project, revealing how it reflects his evolution as a father, partner, and artist.
“This is me embodying and embracing fatherhood, parenthood, companionship, and family, while still working on all aspects of my career.”
He also talked about the cultural impact of showing a rapper as a loving father.
“I don’t think there are many people in my culture who advocate for fatherhood and parenthood. This player persona is very pushed,” he said. “When you think about a rapper, you think about adolescence, about the single bachelor lifestyle. When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage.”
Rocky emphasized his commitment to his family, stating,
“This is about me as one-woman man, as a family man. It is about what completes my life now: being present as a partner and a parent,” A$AP Rocky continued, adding that it also “shows the sincerity of my place and interactions as a father.”
A$AP Rocky, whose real name is, Rakim Athelaston Mayers, shares his two sons with songstress and Fenty beauty mogul, Rihanna.
Photo: A$AP Rocky Instagram; Bottega Veneta
