Coco Gauff finished 2023 with the distinction of being named the highest-earning female athlete. In 2024, she is vying to add to her latest accolade with a new multi-year sponsorship with beauty industry leader, Carol’s Daughter.
“I’m delighted to announce my partnership with Carol’s Daughter,” Gauff said in a recent press release. “Their knowledge of natural hair care is unmatched, and I couldn’t be prouder to align with a brand that shares my values. I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”
Gauff continued to share her elation about the new partnership adding that she is “excited to empower young girls and women to embrace their natural hair” in a post on the company’s official Instagram account.
“I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity,”
“The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her,” Lisa Price, founder of Carol’s Daughter, began as she commented on the partnership with the tennis phenom.
“While the representation of individuals who resemble us in this sport may be limited, their impact remains pivotal. It breathes life into the timeless adage: ‘If you can see it, you can be it.’ This is what makes this collaboration so special to me. When I started Carol’s Daughter, there was no blueprint for Black hair care brands, but now, 30 years later, the door is open, offering countless options for our hair, our confidence, and our empowerment. In Coco, we celebrate the strength, beauty, and authenticity of all the generations to come.”
In addition to her latest partnership, Gauff also has endorsement deals with: Barilla, New Balance, Bose, UPS, Rolex, the accounting firm Baker Tilly, Rayban/Meta, and The Marvel movie.
We unquestionably think that this new partnership definitely qualifies as a…game, set, match!
Photo: Carol’s Daughter Instagram; Coco Gauff Instagram
