Cordell Broadus has launched his online kids’ boutique, Daddy’s Li’l Girlz, and it’s a family affair! On Father’s Day, the entrepreneur shared an adorable photoshoot featuring his famous dad, Snoop Dogg, and his daughters and niece.

“Introducing Daddy’s Li’l Girlz – stitched and crafted with love. Shop now at the link in our bio. #girlzdad, ” he captioned the post.

Daddy’s Li’l Girlz draws inspiration from the affection Snoop Dogg shows his grandchildren and Cordell’s dedication to his daughters.

“Our inspiration stems from the heartwarming relationships within the most iconic families in modern times, The Broadus Family. Daddy’s Li’l Girlz is a brand that represents the warmth and affection Snoop displays towards his grandchildren, and the admirable dedication Cordell Broadus holds for his three beloved daughters,” the Broadus family said about the brand.

The online shop offers a variety of stylish and affordable clothing for little girls, including t-shirts, shorts, tanks, sweatpants, and more. According to a statement on it’s website, Daddy’s Li’l Girlz aims to blend family values with modern fashion:

“Daddy’s Li’l Girlz is where cherished family values meet modern, accessible fashion. Our collection embraces effortless style and affordability without compromising on the unique flair that sets a young trendsetter apart. With a range that spans from elevated basics and tops that shimmer with personality to a variety of accessories, we ensure there’s something for every little fashionista.”

Cordell is a proud father of four children. He and his wife, Phia Barragan, have three daughters together: Cordoba,5, Chateau,3, and Symphony Sol Broadus,1. He also has a son named Champion from his previous relationship with Marissa Hopkins.

Snoop Dogg shares three children with his wife Shante Broadus—sons Corde, 29, and Cordell, 27, and daughter Cori, 24. He also has a son, Julian, 26, from a previous relationship.