Pharrell Williams wanted to make a splash with the debut of his first campaign as Louis Vuitton’s menswear creative director and he did. The “Happy” singer tapped none other than Rihanna and her baby bump to debut in his first campaign .
Rihanna and baby number two fashionably debuted the house’s spring/summer 2024 men’s collection.
The musician announced the collaboration on social media, standing in front of one of the billboards outside the Musée d’Orsay in Paris.
https://www.instagram.com/p/CtgE2s5OVYe/?img_index=1
The fashion world and house of Louis Vuitton is extremely excited about Williams’ takeover as he follows in the footsteps of former men’s creative director, Virgil Abloh, who died in November of 2021.
Louis Vuitton chairman and CEO Pietro Beccari previously said in a statement about the musicians new role that he is, “… glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
Louis Vuitton excitedly posted on Instagram about Rihanna and Pharrell’s magical collaboration.
“Rihanna for the Men’s Spring-Summer 2024. Enveloped in a richly saturated hue, the Monogram adorned Speedy is captured alongside Rihanna, marking a chapter of Pharrell Williams’ creative debut at Louis Vuitton. Discover the campaign via link in bio.”
Rihanna is most definitely known for keeping her finger on the pulse of fashion. So much so, that she built her multi-billion dollar empire, bringing fashion and style to women of color through her Fenty empire.
If you haven’t heard, the songstress is stepping down as CEO of her lingerie brand Savage X Fenty. Hillary Super, the former CEO at Anthropologie Group, will step into the role starting on June 26. Rihanna will still hold a leadership role in a newly created position as executive chair of the company.
It is good to see that Rihanna, the consummate fashionista and trend-setter, is not completely stepping down from the fashion scene. She would unquestionably be missed!
Photo Credit(s)/Featured Image: Rihanna Instagram; Pharrell Williams Instagram; Louis Vuitton Instagram; @Keizo Kitajima
