CHRIS PAUL AND SON STAR IN BEYOND MEAT PROMO

"Life Is More Than Just Competition"

Chris Paul and his son, Chris Paul II, are advocating for green eating. The celebrity father and his son are the latest advocates for Beyond Meat.

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Beyond Meat is a brand that offers alternatives to some of your protein favorites. Instead of subjecting animals to cruel treatment and death to get the hamburger of your dreams, you can select a plant-based burger that comes with all of the savoriness of animal products. Beyond Meat also offers sausage alternatives that may be used for pasta and other popular dishes.

With climate change being an increasing factor in society, Beyond Meat continues to search for better ways to use resources afforded to us by the planet. According to the brand’s website,

“At Beyond Meat, we believe there is a better way to feed the planet. Our mission is to create The Future of Protein® – delicious plant-based burgers, sausage, crumbles, and more– made directly from simple plant-based ingredients. By shifting from animal to plant-based meat, we are creating one savory solution that solves four growing issues attributed to livestock production: human health, climate change, constraints on natural resources and animal welfare.”

Chris Paul agrees with the mission of the company and has partnered with Beyond Meat to promote healthy living. “Having kids opened my eyes to a greater purpose,” the NBA star says in the promo clip. “I know that what I do, and what I say, has an impact on their lives. Whether I’m showing them the ropes, or leading the team on the courts, I know they’re always watching,” he adds.

“Life is more than just competition,” Chris Paul continues. “So when my son wants to know what’s most important, I tell him that my job is to make a difference off the court.” The NBA concludes by telling viewers, “What I put in my body matters now more than ever. As a parent, I’m always reminded of that.”

You can learn more about Beyond Meat at the company’s website. Be on the lookout for this plant-based alternative in your local grocery market!

Sarie

Sarie

Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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