Expectant mom Alicia Keys and her husband, producer Swizz Beatz, have launched a new campaign called Buy Life, which is an extention of Alicia’s charity, Keep A Child Alive.
Says the mom-to-be, “With the launch of our BUY LIFE campaign, I am confident less people will needlessly have to die because of lack of proper care which means more children will still have parents to raise them and guide them. I’m never more inspired, then when I’m doing this!”
So what does it mean to Buy Life? “Life is more than merely existing. And, although it would be easier, life cannot be bought in a pill.That is why Keep A Child Alive buys more than just the pills needed to fight HIV/AIDS in Africa and India. It buys the essential nutrition, shelter, support and education to help ensure those pills are taken properly and effectively. It buys the things we all take for granted, but that make all the difference. A bed. A roof. A ride. A book. A smile. KCA offers children, their families and entire communities a shoulder to lean on and a heart that beats for them. Because KCA believes we can do something far bigger and better than buy the ability to live. We can buy the dignity that is life. We can buy compassion. Buy love. Buy the cure. Buy life. Because the more you buy, the more you save. KEEP A CHILD ALIVE (Source).”
To Buy A Life today, head to BuyLife.org
Check out other celebrity parents involved in the fight against HIV/AIDS: